About Us

‘Ajooni’ is part of the mool mantra form The Gurugranth Sahib Ji. Ajooni exemplifies the transcendent and formless nature of the divine. It is the realm of the divine from where we all exist. The formless one remains formless even while being invested in all forms/creations. A beautiful mystery is that it is within us, like the fragrance is in the flower, like the reflection in the mirror. Like the flower of life.This transcendent nature of divine energy flows through our brand Ajooni.

Mool Mantra – “ Ek Onkar Satnam Karta Purakh Nirbha-o Nirvair Akaal Moorat Ajooni Saibhang Gurprasad”
Meaning – One Universal Creator, Eternal Truth by Name, the Creator of all Pervading, Without Fear, Without Hate, Timeless & Beyond Space form and features , Beyond Birth (unborn), Self-Existing Self Illumined, By Grace of Divine.

Ajooni Jewels is a creative reflection of Sumali Arora, who makes stylish jewellery that depicts sophisticated glamour with delicate femininity. Sumali has lived and worked in London for several years within fashion after completing her Masters in Marketing from Middlesex University. She also did a short course in jewellery making at London College of Fashion. After moving back to India she pursued her passion for jewellery full time, She worked with a jewellery export house to understand the entrepreneurial & management side of the business. Sumali then launched Ajooni Jewels with a dream to showcase artisanal work of Indian craftsman on international platform. Much of her learning of jewellery craft came from working closely with the artisans. She loves working with colorful precious and semi-precious gemstones. She is a certified gemologist & a Crystal Healer.

Sumali is forever inspired by nature and has a lifelong passion for fashion. She is also influenced by architecture, museums, films and Paris city.